Colgate-Palmolive is partnering with Children’s Health Fund with its new campaign.

The company is asking consumers to celebrate their loved ones and heritage by using the hashtag #StartWithASmile on Twitter and Instagram, now through March 15th, 2014. Consumers can also visit the Children’s Health Fund page on Facebook.

For every phpto shared on Instagram and Twiitter, and for every post “liked” on Facebook. Colgate will donate $1 to the Fund.

Carla Kelly, general manager, U.S. Multicultural Marketing, Colgate-Palmolive, commented:

“Our commitment to encouraging Americans to live a healthy lifestyle is part of our mission. Our partnership with Children’s Health Fund reiterates our commitment to what we feel is the heart of America, our children. Connecting and sharing beautiful smiles and healthy families is a wonderful way to honor and treasure our history.”

The donations will directly help the Children’s Health Fund to provide healthcare to some of the nation’s most disadvantaged children in rural and urban communities. With 50 mobile medical and dental clinics, the Children’s Health Fund national network has brought healthcare services to 350,000 children to date.

Photo: ChildrensHealthFund.org